Why bother with a marketing strategy? And what actually IS "Google My Business"?

Today's episode is a little different as it's part one of a three part conversation with Vicky White of Vicky White Communications.

A marketing strategy is the start for all of your marketing efforts, or should be.  Vicky explains why even the smallest of businesses needs one, and we then go on to talk about the marketing value of a website, something else most businesses have, or should have.

The final strand of our conversation today is about Google My Business.  What is it?  And why should I take the time to claim and populate mine?  Her answers galvanised me to take action as soon as we'd finished recording this.  I wonder whether she will galvanise you into taking action as soon as you've listened to it - do let us know!

Vicky has published a blog based on and expanding on our conversation - you can read it (after listening is best) at https://whitecommunications.co.uk/marketing-your-business-during-covid-19-and-beyond/ .

Vicky White Communications are a trio of marketing experts and have 8 years experience providing marketing and creative services to SMEs. We help to increase online visibility and drive sales by delivering the best mix of; social media management, SEO and Google Ads services, content creation, email marketing campaigns, websites and graphics. Every client is different, we make sure you have a solid marketing strategy and plan in place to ensure our activity delivers the highest ROI.

You can visit their website at https://whitecommunications.co.uk/ or their Facebook page at https://www.facebook.com/VickyWhiteCommunications/  as well as their Instagram page at https://www.instagram.com/whitecommunications/ and their Twitter feed at https://twitter.com/white_comms as well their LinkedIn company page at https://www.linkedin.com/company/white-communications-uk/ .  Well, the are a marketing and communications company!

If you want to contact or connect with me, or think you'd be a good guest on the show, please do get in touch via https://www.linkedin.com/in/enterprisedoctor/ .

And if you haven't already done so, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/  .