Vicky White and John Pryor guest on The Business Show on Marlow FM 10th March 2023

On The Business Show on Marlow FM on 10th March 23 my guests were intellectual property expert John Pryor of Exalt IP and Vicky White, owner of full service marketing agency White Communications, who joined me to talk about their respective businesses, and to discuss a range of business news stories.  

To mark having been on a beach precisely 24 hours earlier, I started the show with Echo Beach” from Martha & The Muffins.  Hear it at https://youtu.be/lpqDTQOFvf0.

Vicky talked to me about why using a full service marketing agency is better than giving work to a disparate range of experts,  and updated us on progress with her brand Appetite, focussed on the restaurant sector.

Connect with Vicky at https://www.linkedin.com/in/vickyannewhite/.  The two websites she talked about are https://whitecommunications.co.uk/ and https://appetite.whitecommunications.co.uk/.  

John talked about the importance of intellectual property, with many businesses failing to recognise the value of their IP within their balance sheet.  That IP includes the knowhow, the brand and the reputation of the business.

You can find more at https://exaltip.com/  and can connect at https://www.linkedin.com/in/john-pryor-gb/.

His music choice was Al Wilson with “The Snake” because he danced to it during lockdown to keep fit!  Hear it at https://youtu.be/ULx9k2QkL94 and have a dance yourself!

The business news story he chose for us is at https://www.bbc.co.uk/news/business-64854720 - have Toblerone done a good job of turning their forced change of logo into a PR plus?

My story was at https://www.bucksfreepress.co.uk/news/23320068.chesham-couple-tie-knot-bisham-abbey-wedding-win/ - how clever is it to generate publicity by organising a competition?

Vicky’s music choice was John Legend's “All Of Me” because her 10-year-old son sings and signs and sings it!  Hear it at https://youtu.be/450p7goxZqg and maybe song along!

Her first story for us was at https://econsultancy.com/influencer-marketing-2023-trends-predictions/ - is it all now about micro-influencers?  And do they actually influence?

And her other story is at https://www.marketingweek.com/robinsons-rebrand-marketing-push/ - how risky is a brand refresh after 10 years?

I started the show on the beach and finished by the pool – you can hear Dire Straits with “Twisting by the Pool” at https://youtu.be/DsJ5aYK-S6Y.

You can connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.   

My website is at https://enterprisedoctor.co.uk/.  

Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and within your podcast app!  

Copyright Marlow FM Ltd 2023. Reproduced here by kind permission of Marlow FM Ltd.