Rai Richardson and Sophie Comas guest on The Business Show on Marlow FM 24th June 2021

The Business Show which was broadcast live on Marlow FM 97.5 on 24th June is now available here.

My guests were Rai Richardson & Sophie Comas - connect with them via https://www.linkedin.com/in/raimonda/ & https://www.linkedin.com/in/sophiecomas/ respectively.

Most entrepreneurs want their businesses to fly, so “Fly Like an Eagle” by the Steve Miller Band was my first choice - listen at https://youtu.be/6zT4Y-QNdto .

I talk first to Sophie Comas about Rimu Marketing, which focusses on lifestyle businesses as clients.  What does that mean, & why does Sophie have a focus there?

Rai Richardson of Force4Events then talks about her business, with a focus on event marketing, be those events f2f or online, or some form of hybrid event.  Given lockdown, why does Rai focus on events at all?

Elton John's “I’m Still Standing” was Rai’s choice of music. Listen & watch the iconic video, at https://youtu.be/ZHwVBirqD2s .

Rai’s story for us to discuss is at https://www.eventmanagerblog.com/virtual-and-hybrid-event-data-drives-leads .  Rai explains what the headline actually means (!) & we discuss what data you should capture & how that data should be used.

Sophie’s music choice was Queen’s “I Want to Break Free”, just because it’s one of her most favourite songs.  A great reason to choose it!  Add to the half a billion views at https://youtu.be/f4Mc-NYPHaQ if you want to hear it right now.

https://www.hrgrapevine.com/content/article/natural-hr-2021-06-14-supporting-employee-health-wellbeing-out-of-the-pandemic-4-steps-to-success is the story chosen by Sophie, with the journey out of lockdown being as important to people’s wellbeing as was the journey into it.

Continuing the theme of wellbeing for staff, https://www.bbc.co.uk/news/business-57562230 talks about an app called Bumble, which I don’t use, but the story about their giving all of their staff the week off to recharge their batteries was certainly food for thought.

That ties in with the story at https://www.bbc.co.uk/news/uk-politics-57529702 which we talk about too – it’s almost as if we plan the show.  😉

Many businesses for whom things haven’t gone too well say “Maybe Tomorrow”, so that’s the Stereophonics song with which I finish the show.  You can hear it at https://youtu.be/2q9_ZEtuTR8 .

Rimu Marketing helps small businesses to connect with their ideal client by working across the marketing mix.  Through results focused marketing, they help clients build their sales pipeline, find new clients and engage with potential audiences. Visit www.rimumarketing.co.uk to discover more.

Force4Events work with overwhelmed course creators & trainers who love coaching & mentoring, but don’t enjoy the marketing side of things.  Contact them via https://force4events.co.uk/ .

If you want to connect directly with me, to talk about the show or any aspect of my work, go to https://www.linkedin.com/in/enterprisedoctor/.

I hope you enjoy the show!

Copyright Marlow FM Ltd 2021.  Reproduced here by kind permission of Marlow FM Ltd.