How to successfully DIY your website copy - from a professional copywriter

I talk today to Emma Griffin of Emma Griffin Writes.  
 
 Emma is a copywriter who helps small service-based businesses stand out, attract aligned clients and make more money through words that nail their values and their unique message. With the pandemic shifting so many businesses (and their customers) to an online-only selling space, she’s noticed a huge increase in website copywriting work from entrepreneurs who’ve realised the copy on their current website needs to do a much better job! Having started her career working in-house for corporate fashion & lifestyle brands, she now works primarily with creative businesses on their website copywriting, email marketing and blog content. She also consults on brand messaging and content strategy and offers a Power Hour consultation on your current site through her Copy Clinic, so you can implement key changes yourself.

We discuss what a copywriter actually does, how Emma came to be one, and Emma is nice enough to give some great advice on how to improve your own copywriting if you don’t want a professional to do that for you.   

We agree that the most difficult page to write on a website is the “About us” page – as well as talking about that in the podcast, she mentions her blog on the topic – you can read that blog entitled “My 6-step formula for a killer About Me or About Us page” at https://www.emmagriffinwrites.co.uk/my-blog/6-step-formula-about-me-about-us-page , but it’s best to hear what she has to say about it before you go off to read the blog.

Emma’s website is at https://www.emmagriffinwrites.co.uk/ and you can follow her on Instagram via https://www.instagram.com/emmagriffinwrites/  or connect with her on LinkedIn via https://www.linkedin.com/in/emma-griffin-content-editor/

If you want to contact or connect with me, or think you'd be a good guest on the show, please do get in touch via https://www.linkedin.com/in/enterprisedoctor/ .

And if you haven't already done so, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/  .