How to raise awareness of your business

For the first time, this podcast delves into the world of PR, with guest Mark Roach of The Relations Group.  

We talk about how to raise awareness of your business and raise your profile as a credible expert.  Mark's background is in journalism and he has been editor for several newspapers, magazines and websites.  He now works as a consultant for broadcast PR specialists The Relations Group, securing editorial interviews on BBC and commercial radio and television stations and networks

Some key questions in today’s show are:

• Isn’t PR just like scattering seeds and hoping something will grow?
• What’s the process behind generating interesting content, and what happens after you put it “out there”?
• How expensive is good PR?
• How does their “payment by results” system actually work?
• What can businesses do right now to improve their own PR?
• How did Mark create media interest in #maidenheadunited football club, out of thin air?  And what can you do to create media interest in your business?

You can connect with Mark Roach at https://www.linkedin.com/in/mark-roach-radio-tv-and-podcast-pr-3200b512/ - he’d love to chat with you!

If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know.  You can do that via https://www.linkedin.com/in/enterprisedoctor/ .  

And if you haven't already done so, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/  .
 
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