Break Through The Noise With Market Category Creation with Jessica Shapiro of LiveRamp

True engagement is harder to come by than ever. To stop someone mid-scroll means grabbing attention—and keeping it. Enter Jessica Shapiro, CMO at LiveRamp, a master of cutting through the noise.

In the first episode of The Engagement Principles, Jessica and host Alison Lange Engel discuss what it takes to get people to actually pay attention: 

• Storytelling that challenges established mindsets
• The art of creating new market categories
• Making bold decisions grounded in deep audience understanding through testing

From establishing data collaboration as a category at LiveRamp to launching breakthrough revenue streams across her career, Jessica reveals her playbook for thoughtful, creative marketing that takes engagement from fleeting moments into lasting business impact.

The Human Behind the Magic:
Jessica Shapiro is Chief Marketing Officer at LiveRamp, where she leads global marketing for the data collaboration platform. With over 20 years of experience spanning both B2B and B2C environments, she's built her expertise across companies like Microsoft, Starbucks, Zulily, and SAP.

The Money Quote: 
“People don’t connect with a logo. They connect with the humanity.” - Jessica

Can’t Miss Moments:
*(01:30) - Jessica’s Career Journey and Role at LiveRamp
*(03:50) -   The Power of Storytelling in Marketing 
*(12:20) -   Building Trust and Customer Relationships
*(21:20) - Leveraging AI and Creativity in Marketing 
*(26:20) - Marketing Trends Worth Keeping an Eye On

Worth Your Click:

• Alison’s LinkedIn: linkedin.com/in/alisonlangeengel
• Jessica’s LinkedIn: linkedin.com/in/jessicamshapiro
• Learn more about Ceros: ceros.com
• LiveRamp's "Here's the Deal" series
• Check out the Microsoft Teams x Maybelline collab Jessica mentioned