What Does it Take To Launch a Man's Skin Care Company? With Krete's Founder Jake Rosenberg

In 2019, Jake was involved in a ski accident that left him with a scar on his face. At the time, he felt that there was no solution to his problem because the products were either impractical, marketed towards women, or did not address his concerns. As a result, he learned every aspect of an e-commerce skincare business, product development, supply chain management, and digital marketing to build a brand with performance at the core and with a simplistic design that would appeal to the modern man.

Driven by the principle that everything they make should take less than 30 seconds to use, Krete quickly became profitable with only its flagship Hydrating Facial Serum. It now continues to innovate for its community, launching new products and integrating novel technologies into its male customer experience.

https://krete.club/