The Ellechat Podcast
In this weekly podcast, Lauren Hooker from Elle & Company transparently shares all of her online business and blogging strategies, branding and design tips, and marketing tactics to help creatives start and scale their business. Whether you’ve just taken the leap into entrepreneurship or you’ve been in the game for years, Lauren’s easy to understand, step-by-step teaching will help you pursue your passion on your own terms.
- Update frequency
- every 18 days
- Average duration
- 49 minutes
- Episodes
- 17
- Years Active
- 2017 - 2018
017: Planning for your most productive year yet
The New Year marks a clean slate. It’s prime time for planning and goal setting, and while you may plan and set goals with good intentions, you won’t be able to carry them out if you aren’t productiv…
016: Business spotlight on Sai Hossain of Crowdcast
In this episode, Lauren discusses a recent shift away from online courses towards Software as a Service (SaaS) in the creative industry. She chats with Sai Hossain, the CEO & Founder of Crowdcast, ab…
015: 3 ways to save time and expand your reach on Instagram
In this episode, Lauren discusses three ways to save time and expand your reach on Instagram -brainstorm a big list of ideas, plan ahead, and batch tasks.
014: Balancing life as a new full-time mom + part-time entrepreneur
In this episode, Lauren discusses changes to the Ellechat format and five ways she’s balancing life as a new full-time mom and part-time entrepreneur after giving birth to baby Eli in April. Are you …
013: 7 simple ways to start creating better business graphics
While most people may be able to spot good design and bad design, few know exactly what makes some graphics more visually appealing than others.
Designing eye-catching graphics isn’t a guessing game. …
012: Big things I'm doing differently in 2018
In this week’s episode, I’m sharing a sneak peek at what’s coming up for Elle & Company in 2018 and the big changes I’m making to my business.
These changes aren’t a step-by-step plan at what you sho…
011: Business spotlight on Lara Casey of Cultivate What Matters
Lara Casey is the mastermind behind the popular PowerSheets goal setting planner and the author of two books, Make It Happenand Cultivate.
She’s the business woman behind Cultivate What Matters, but s…
010: Why I deleted 7,000 subscribers from my list
I know the title of this Ellechat sounds crazy. We all try so hard to grow our lists; why would I ever delete over 30% of my subscribers?!
No it wasn’t by accident. It was a strategic move that’s ac…
009: How to handle the emotional ups and downs of running a business
Pricing, branding, finding clients, bookkeeping, marketing - there are many hurdles to starting a business. But one of the biggest hurdles can often be ourselves.
Are perfectionism, procrastination, a…
008: How a non-salesy weekly webinar series can transform your business
What comes to mind when you hear the word “webinar"? Due to either tuning into a webinar or trying to host one yourself, you probably think of an hour-long live video stream of helpful information...…
007: 12 proven ways to increase your website traffic today
So you launched your website. You spent a bunch of time perfecting the design, layout, photos, and copy, and you even have your blog up and running.
You check your analytics to see how many people are…
006: My simple, no-frills approach to launching new offerings
There’s plenty of talk out there about marketing your products and services, but a lot of expert launch strategies involve intense email sequences (that often overwhelm your list), pay-per-click Face…
005: So you're thinking of hiring an assistant?
Creative entrepreneurs play many roles and wear many hats. So it’s inevitable that at some point, you might consider lessening your load and delegating tasks by bringing on the help of an assistant.
W…
004: How I grew my waiting list to 250+ prospective clients
For new service-based entrepreneurs, one of the greatest challenges is finding, attracting, and booking clients. You may not have a large portfolio, a large audience, or client testimonials. You may …
003: 24 time-saving hacks for busy entrepreneurs
As a business owner, your time is limited. You’re wearing several different hats and juggling many roles, each of which requires precious time out of your day. And chances are, you probably don’t hav…
002: Clever ways to use Instagram stories to promote your business
Instagram stories are a fantastic, engaging way to promote your business and drive traffic to your website. But just like any great marketing platform, it can be hard to come up with clever content i…
001: If I were starting my business from scratch, this would be my game plan
So you want to start a business. You have a ton of motivation and excitement at first, but all of a sudden reality sets in.
There are so many tasks involved, the majority of which you’ve never tackle…