Ep4: An Uber Journey, Toronto Edition

For Toronto, the arrival of Uber is like a modern day parable for what it’s like to live through disruptive innovation: They arrived, they conquered, and now we are changed by this experience. But unlike fancy new gadgets, most people are touched by Uber: It’s affordable, it’s democratic and it’s diverse. Uber launched in Toronto in 2012, and then UberX in September of 2014; And now, Toronto is forever changed by this experience. But what does innovation look like when you are in the midst of that change? But more importantly: What does innovation feel like?