What is the current state of Launch and Lifecycle work and how did it evolve?
- Author
- Alexander Schacht and Benjamin Piske, biometricians, statisticians and leaders in the pharma industry
- Published
- Tue 12 Apr 2022
- Episode Link
- https://podcastae8fac.podigee.io/223-new-episode
Interview with Jenny Devenport
This is a series of episodes and today's content is the first episode. Join Jenny and I while we dive into her career and discuss important points about the following:
- What is Launch and Lifecycle
- How as it evolved in the last 2 decades with respect to
- Phase IV studies
- Observational studies
- RWE
- HTA
- Global vs local positions
- What is the relationship between HTA vs non-HTA areas and collaboration with stakeholders
- Collaboration with the regulatory side
- Involvement in strategic evidence generation
- Number of statisticians/programmers supporting this area
- Organization within or outside of statistics departments
- Outsourcing approaches (strategic parts, RWE and outcomes research, studies, NMA/health economics)
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