EP 175: Business Mastery & The Road Less Stupid: Keith Cunningham & Eelco De Boer

Keith Cunningham is one of the greatest business teachers of all time. He has over 45 years of experience as an entrepreneur and investor. He is also the author of one of the best business books ever written; The Road Less Stupid.

What you’ll discover in this episode:

• How to turn a book into a bestseller - even a bad book


• Why the concept of passive income an intergalactically stupid concept is


• How Keith gets his audience excited about boring topics (such as accountancy)


• Why money and business do not respond well to emotions


• The Thinking Time question that made the biggest difference in the career of Keith


• What Keith means by “be a business owner instead of a business operator”


• The difference between success and fulfillment

By the way, did you know that Rich Dad (the main character of the the bestseller of Robert Kyosaki) is based on Keith?

Enjoy!

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