Why Google Is De-Indexing Your Pages (And Boosting TikTok, Reddit & YouTube Instead)

E711: Thousands of SEOs are reporting a massive drop in indexed pages - starting around May 20th. Is it a glitch? An algorithm update? Or something bigger?

I share my bold theory on why Google is de-indexing so many pages - and why platforms like TikTok, Reddit, YouTube, Instagram, and LinkedIn are now dominating search results.

Here’s what I cover: - The data behind Google's index purge - Why user-generated content (UGC) is being prioritized - The rise of short-form video in search rankings - What this shift means for your SEO strategy - How to optimize content for visibility in 2025 and beyond

Plus, I’ll walk you through how to quickly repurpose your ideas into video content that ranks - and the tools I use to automate it all.

If your pages are disappearing from search, this episode will give you clarity, strategy, and solutions.

⭐️ The biggest mistake digital marketers will make this year - https://edwardsturm.com/articles/the-biggest-mistake-digital-marketers-will-make-this-year/

⭐️ State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe https://datos.live/report/state-of-search-q1-2025/

⭐️ Drop In Google Indexing Less Since Late May 2025? - https://www.seroundtable.com/google-indexing-less-may-39538.html

⭐️ Reminder: Google has been removing indexed pages. Check and resubmit. - https://www.reddit.com/r/SEO/comments/1l3i896/reminder_google_has_been_removing_indexed_pages/

⭐️ Google On Unrelated Content As A Search Ranking Issue - https://www.seroundtable.com/unrelated-content-google-seo-39574.html

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: De-Indexing Issue 00:53 Popular Theories on De-Indexing 02:03 User-Generated Content Hypothesis 03:33 Impact of Short-Form Video 06:21 SEO Strategies for Video Content 09:17 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #seohacks #digitalmarketing