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The Google API Leak: 3 Ranking Factors They Said Didn’t Matter (But Do)

Author
Edward Sturm
Published
Sat 31 May 2025
Episode Link
https://sites.libsyn.com/479997/the-google-api-leak-3-ranking-factors-they-said-didnt-matter-but-do

E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do.

In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will sometimes count backlinks on top domains as worthless

Bonus: What the leak revealed about SEO myths, and how to trust your instincts

Whether you're a seasoned SEO or just getting started, this breakdown will help you focus on what truly moves the needle - based on real, leaked internal data - as well as first hand experiences from the overall SEO community.

Listen now to learn how to turn this once-secret info into actual SEO results.

⭐️ An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/

⭐️ I have one thing to say - Dan Petrovic - https://dejanmarketing.com/i-have-one-thing-to-say/

⭐️ To The Web Page Title Testing Tool - https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Google API Leak: A Year in Review 01:46 Top Discoveries from the Leak 02:03 Clicks and Rankings: The Navboost Revelation 06:27 Pogo Sticking and User Engagement 08:28 Backlinks and Real Marketing 09:24 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#googleleak #searchengineoptimization #seohacks #seotips

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