1. EachPod

The GOAT SEO Strategy for Software Founders (From Zero to Scale)

Author
Edward Sturm
Published
Sun 13 Jul 2025
Episode Link
https://sites.libsyn.com/479997/the-goat-seo-strategy-for-software-founders-from-zero-to-scale

E739: Most software founders are doing SEO completely wrong - and it's killing their growth. 

I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond.

What You’ll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark - A smarter way to get your first links and users - How SEO can unlock unexpected use cases and features - A compounding growth loop few founders are using

Whether you're pre-launch or already in-market, this is the SEO playbook built for real traction.

⭐️ My Product Hunt Guide: https://edwardsturm.com/articles/product-hunt-results/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to the GOAT Software SEO Strategy 00:14 Common SEO Mistakes 00:42 The Bottom of Funnel SEO Approach 01:13 Maximizing Software Potential 01:38 Twitch 02:20 Implementing the Strategy 04:56 Scaling and Growth 05:38 Challenges and Considerations 06:24 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#saasmarketing #softwaremarketing #searchengineoptimization #indiehackers

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