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SEO for Authors: How to Sell Your Book with Search Engine Optimization

Author
Edward Sturm
Published
Mon 21 Jul 2025
Episode Link
https://sites.libsyn.com/479997/seo-for-authors-how-to-sell-your-book-with-search-engine-optimization

E747: This is your step-by-step guide to SEO for authors.

Most authors ignore search engine optimization - or assume it won’t work for their topic or premise. But it's actually one of the most powerful tools you can use to get readers.

I show you how to sell books with search engine optimization, even if your book is ultra-niche.

You’ll learn: - Why SEO is the best long-term channel for authors - Keywords readers are searching for - A full SEO strategy using a historical fiction book as the example - How to build landing pages that convert browsers into buyers - What makes a good SEO hub page (and how to structure one) - Easy backlink strategies authors can do - How to increase your visibility and authority in search results

This is the 20% of SEO that gets 80% of the results - specifically tailored for authors.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 SEO for Books 00:44 Niche Books 02:23 Keyword Research 03:13 Optimizing Your Book's Web Pages 04:21 Building an SEO Hub Page 06:04 Leveraging Niche Keywords 09:33 Link Building Strategies 09:57 Podcasting and Expert Links 12:23 Final Thoughts on SEO for Books

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#bookmarketing #searchengineoptimization #seotips

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