Google’s August Spam Update: Traffic Surges, SEO Wins & What’s Next

E794: Google’s August 2025 Spam Update is shaking up the SEO world, but not in the way many expected. Some sites are skyrocketing to all-time highs.

I break down what’s really happening, share real-world examples, and explain why sites focused on fundamentals, EEAT, and topical authority are thriving.

We’ll cover: - Why traffic is surging for some sites after early dips - How AI-driven sites like AInvest are still winning big - The role of thin content, doorway pages, and Parasite SEO in this update - Why Google Search Console data has been buggy - What SEOs can do right now to align with Google’s direction

If you want to understand what this “Google quake” means for your rankings - and how to stay ahead - this episode is for you.

⭐️ This Guy Hacked Google & AI With a Single Press Release - https://www.youtube.com/watch?v=ULnC7C9Ty24

⭐️ Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty - https://www.youtube.com/watch?v=gZxw7Cmr0LM

⭐️ EEAT Made Simple: Fast, Easy Steps to Improve Your SEO - https://www.youtube.com/watch?v=tStBDdQ8Yhw

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Google's August Spam Update 00:25 User Reactions and Case Studies 01:30 Google Search Console Bug and Volatility 03:14 AI Generated Content and SEO 04:50 Insights from the Digital Marketing Community 06:14 SEO Fundamentals and Best Practices 07:45 Wrap-Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #googleupdate #digitalmarketing #chiefmarketingofficer