Brand Equity How to Build It and the Dumb Mistake So Many Make

E29: Brand equity. It's actually the same as domain authority in search engine optimization. It's very important.

A bunch of dropshippers talking about how they're making tens of thousands in profit a month say the one thing they lack is brand equity. They switch from product to product, vertical to vertical, and they don't have a brand that has top-of-mind awareness or one that can charge a premium.

Avoid this mistake.