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AI SEO vs. Traditional SEO: What Really Works (and What’s Just Hype)

Author
Edward Sturm
Published
Sun 27 Jul 2025
Episode Link
https://sites.libsyn.com/479997/ai-seo-vs-traditional-seo-what-really-works-and-whats-just-hype

E752: Everyone’s talking about “AI SEO.” But is it actually different from traditional SEO - or just marketing hype?

We dig into brand-new experiments that could change how you think about AI, ChatGPT, and search.

Here’s what you’ll discover in this episode: - Two surprising SEO experiments revealing how AI like ChatGPT surfaces answers - What leading experts Abhishek Iyer and Aleyda Solis uncovered about AI and search - The real differences (and overlap) between AI SEO and traditional SEO strategies - How Google’s AI Overviews are changing what users see - and how you can influence them - Why “AI SEO specialists” are popping up everywhere - and whether you actually need one - A low-cost strategy to get your brand quoted in AI-generated responses - What you should focus on if you want to future-proof your SEO in the age of AI

If you’re serious about staying ahead in SEO - and separating real strategies from the hype - you don’t want to miss this one.

⭐️ Is ChatGPT Using Google Search Results? - https://www.seroundtable.com/chatgpt-using-google-search-39825.html

⭐️ Abhishek Iyer - https://x.com/distantgradient/status/1946677234229534921

⭐️ Aleyda Solis - https://x.com/aleyda/status/1948405086859690368

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Debunking AI SEO Myths 00:24 SEO Experiments with ChatGPT 01:06 Proving ChatGPT Uses Google 02:47 Further Evidence and Analysis 07:34 Implications for SEO Strategies 09:30 Optimizing for Google and AI 11:30 Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #generativeengineoptimization #seohacks

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