AI Overviews Are Changing SEO Forever | Semrush 2025 Study Deep Dive

E671: Semrush just released a MASSIVE study analyzing 10 million+ keywords to uncover how Google’s AI Overviews are reshaping search in 2025 - and I’m going through the whole thing with you.

In this, we cover: - How often AI Overviews are appearing (spoiler: it’s growing FAST) - Which search terms and industries are most affected - Zero-click search trends - is AI really stealing your clicks? - Why informational content is at the highest risk - The safest SEO strategies going forward - What this all means for SEOs, publishers, and digital marketers - My takeaways + practical advice for thriving in the AI search era

We also go into:

- How AI Overviews impact SERP features - How Google avoids disrupting ad revenue (for now) - What keyword types are “safe”

And why distributing your brand beyond just search is more important than ever.

📊 Study by Semrush & Datos, “AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift”: https://www.semrush.com/blog/semrush-ai-overviews-study/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to the AI Overview Study 01:50 Key Takeaways from the Study 04:13 Understanding AI Overviews and Their Impact 05:02 Methodology of the Study 05:53 Zero Click Behavior Analysis 09:08 Insights on AI Overview Queries 16:20 High Opportunity Keywords 21:34 Industry-Specific Impacts of AI Overviews 25:29 Strategic Takeaways for Marketers 29:43 My Final Takeaway

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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