The Edward Show

E795: LLM Search is making action keywords a necessity. SEOs who neglect this are going to lose.

I break down the shift from informational queries to action-based commands - and why this change is cr…

E794: Google’s August 2025 Spam Update is shaking up the SEO world, but not in the way many expected. Some sites are skyrocketing to all-time highs.

I break down what’s really happening, share real-w…

E793: Max Roslyakov’s single press release managed to push down negative content on Google and even influenced how AI tools reported information.

I walk through the full story of how one inexpensive …

E792: I break down an underrated SEO trick that helps you recover lost rankings fast.

From anchor text links to content refreshing, long-tail keyword strategies, index cleanup, and more, you’ll hear …

E791: Google just dodged its massive antitrust penalty - being forced to sell Chrome. A U.S. judge ruled against the DOJ’s harshest remedies, letting Google keep its browser but banning exclusive con…

E790: I break down my experiment using Claude Artifacts to rank #1 on Google - in 24 hours.

I take you step-by-step through the process: - Creating a fictional brand with ChatGPT and using Claude to …

E789: I break down a simple yet lucrative SEO formula that will help you land big purchase orders from enterprise clients.

Most marketers chase high-volume keywords, but the real money comes from tar…

E788: How to use Claude AI artifacts for parasite SEO to rank on Google in just a few hours.

This method leverages Claude’s publishing feature to create brand-focused content that gets indexed quickl…

E787: Most people think the best way to grow in SEO is by publishing more content. But what if the real secret to ranking higher and getting more traffic is… refreshing the content you already have?

…

E786: Use AI quizzes to keep readers on your blog longer and make your content more engaging.

I share exactly how to add quizzes to your posts in three simple levels - from basic to advanced - so you…

E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide.

I break down what’s happening, how Semrush is calling it a “Google Quake,” and …

E784: Most people think SEO in other languages is harder… but the truth is, it’s actually way easier.

I’m joined by SEO, Ayoub Rhillane. We break down why ranking in French, Arabic, and other non-Eng…

E783: Everyone freaked out after hearing the “bad neighborhood” test where dedicated IP addresses massively outperformed shared hosting in SEO rankings.

Today, I’m following up with the claim that Cl…

E782: My guest, Harpreet Singh, discovered the AI Overviews press release manipulation trick.

In this episode, we share some of the most controversial and underrated SEO tactics of 2025 - including p…

E781: We look at Chrome’s internal search system. Chris Long explains Dan Petrovic (Dejan SEO)’s analysis of how Chrome breaks down web pages and stores information using chunking and embeddings.

Top…

E780: SEO strategy for Google snippets - learn how to control your brand narrative, dominate “People Also Ask,” and shorten sales cycles.

I show you how to use FAQ snippets and search features to pos…

E779: How well does AI content rank? 

I sit down with Mike Friedman from The SEO Pub to break down what’s really working in SEO right now - from AI-generated content and brand authority signals to th…

E778: HubSpot once dominated organic search with 24 million monthly clicks from Google.

Today, that number has plummeted to just 4.2 million - and they have already been overtaken by mere startups.

I…

E777: Are paid backlinks the ultimate SEO shortcut… or a dangerous trap that could tank your rankings?

I break down the heated debate from the SEO community about whether buying backlinks is ever wor…

E776: Most people assume images at the top of a blog post or landing page improve SEO.

In reality, the opposite can often be true.

I explain when images help and when they actually hurt your search p…