Why the Best Products Still Need Good Marketing

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Here on the eComm Growth Show, we make a point to help eCommerce brands navigate the often arduous process of marketing and growing their online stores. One of our favorite avenues for this is talking with founders that have experience growing their business from the ground up.

In this week’s episode, Daniel and Robby talked with Katerina Rothman, the founder of Beflax Linen, about her experience building her online store. Katerina always had dreams of founding her own business, but she struggled to come up with the idea of what her business would be.

The idea struck her upon learning that her to-be husband was a hot-sleeper. Katerina searched for a solution in linen sheets, but every brand she found was wildly expensive. Rather than surrendering to pricey bedsheets, she was determined to create an alternative solution.

Katerina founded Beflax Linen with the hopes of creating affordable, environmentally sustainable bedding for hot-sleepers. She started her journey with rigorous product testing and research, hoping that an excellent product accompanied by a worthy mission would carry the marketing burden.

Upon realizing that marketing her brand would be a significant venture, Katerina dabbled with Google Ads before arriving at the realization that her business was too small to reap the benefits of her investment. She then turned to paid social advertising, which has benefited her brand greatly.

✅(3:45) Building a brand to fulfill a need

📣(10:17) Marketing a brand new business

🦾(13:36) Building a powerful team

💁‍♀️(19:36) Staying true to yourself

Are you an online business owner looking to grow your store?

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Visit Katerina's website at

https://beflaxlinen.com/

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