Online Marketing For Creative Store Owners | Shopanova + The Bookish Box & Shop

Ready to get more sales with your Content Strategy?

https://shopanova-and-me.com/apply

Here at Shopanova, we are always talking with small-business owners that are hoping to scale. While marketing and advertising are challenges that these companies must overcome, we know there are plenty of other hurdles to jump as well.

In this week’s episode of the eComm Growth Show, Daniel and Robby chat with Justine Woods, the founder of The Bookish Box, about her experience growing her business. From hiring the right employees to learning from mistakes and spending money on marketing, the trio discusses many aspects of Justine’s journey with The Bookish Box.

Justine started in the literary world by blogging with a friend about the books they were reading. Publishers began sending them free books to review and write about, and as their following grew, they started selling t-shirts and other merchandise.

Looking to make a career out of her latest endeavor, Justine struck out on her own, making literature-themed t-shirts. After making hundreds of shirts for a red carpet premiere of 50 Shades of Gray and a separate subscription box set that had approached her, Justine began to run with the idea of making subscription boxes for literature merchandise. A year later, she added books to the box sets, creating the business you see today.

Throughout Justine’s seven-year journey of creating and running The Bookish Box, she’s learned from several mistakes. For example, she learned to give up some of her control of the business.

📚(2:08) Creating a book subscription box

🤦‍♂️(5:48) Learning from mistakes

🤔(7:13) Giving up control to start scaling

📈(11:21) How Facebook ads changed The Bookish Box’s world

Are you interested in pushing your creative strategy to the next level?

https://shopanova-and-me.com/apply

⭐ Follow Us For More! ⭐

IG: https://www.instagram.com/_shopanova_/

FB: https://www.facebook.com/shopanovasocial

Check out The Bookish Box & Shop at https://thebookishshop.com/

📺 The eComm Growth Show

https://shopanova.com/the-ecomm-growth-show/