Amplifying Your eCommerce Brand With Paid Search | Shopanova + Purple

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What do you know about paid search marketing? It can commonly seem perplexing to people unfamiliar with the subject, partially because of the many different names, types, and abbreviations. Whether it’s search engine optimization (SEO), search engine marketing (SEM), or pay-per-click (PPC), we’re generally talking about the same thing: making sure that your brand is the first thing people see in their search results.

At Shopanova, we typically operate in paid social marketing, but we know that paid search can seriously impact your business’ growth. We invited Phil Weaver, Head of Paid Search and Shopping at Purple, to join the eComm Growth Show to talk about how search engine marketing can help grow your online business!

He dropped a mountain of knowledge on us, but a few things really stuck out: having a holistic perspective with SEM, choosing your keywords wisely, and understanding your buying cycle. Check it out!

Are you looking to add some growth through social to add to your newfound paid search success?

https://shopanova-and-me.com/apply​

🧠(2:30​) Paid Search 101

🤦‍♂️(9:38​) Common mistakes in paid search

💪(12:23​) Using full funnel to decide on keywords

☝️(14:43​) Google vs Bing

Are you interested in attracting new customers to keep around?

https://shopanova-and-me.com/apply​​

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📺 The eComm Growth Show

https://shopanova.com/the-ecomm-growth-show/