Conversation with Lauren Volpi, SVP of Marketing at DataGrail

Summary

In this episode, Lauren Volpi, SVP of Marketing at DataGrail, discusses the role of marketing in today's business landscape. She emphasizes the importance of balancing brand and demand generation, and highlights the three areas of focus in marketing: product marketing, brand marketing, and demand generation. Lauren also shares insights on being more efficient with budgets and meeting the demands of executives. She discusses the market outlook and opportunities in the compliance space, and offers advice for aspiring marketers.

Link to the MKT1 Newsletter from Emily Kramer and Kathleen Estreich: https://newsletter.mkt1.co/

Takeaways

• Balancing brand and demand generation is crucial in marketing.
• The three areas of focus in marketing are product marketing, brand marketing, and demand generation.
• Being more efficient with budgets and meeting the demands of executives is a challenge in marketing.
• The compliance space offers market opportunities for companies like DataGrail.

Chapters

00:00
Introduction and Background

01:00
Role and Mission of DataGrail

03:18
Evolution of Marketing

04:14
Balancing Brand and Demand Generation

08:39
The Three Areas of Focus in Marketing

10:19
Being More Efficient with Budgets

12:13
The Importance of Brand in Marketing

14:13
The Power of Integrated Campaigns

17:40
Doing More with Less

25:34
Meeting Budget Demands

29:46
Market Outlook and Opportunities

35:25
Advice for Aspiring Marketers

36:45
Contact Information