DM Guide To Marketing - Episode 09
- Author
- Dave Donelson on Podiobooks.com
- Published
- Thu 07 Oct 2010
- Episode Link
- https://traffic.libsyn.com/secure/dmmarketing/PB-DMMarketing-09.mp3
Chapter 18
Specialty Market Case Study: Automotive Aftermarket
“You can use tried-and-true marketing tactics like showing off your work to car owners at neighborhood cruise-ins but the main thing is to go after the business.”
Chapter 19
Specialty Market Case Study: Sports Team Sponsorships Rewards and Regrets
“The marketing essence of sponsorships--whether you put your money into race teams or the PTA bake sale--is the endorsement value that the investment gives you.”
Chapter 20
Business To Business Marketing - Beyond the Price Sheet
“You should market to other companies much the same way you market to consumers: with a combination of advertising and personal selling.”
