DM Guide To Marketing - Episode 06
- Author
- Dave Donelson on Podiobooks.com
- Published
- Thu 07 Oct 2010
- Episode Link
- https://traffic.libsyn.com/secure/dmmarketing/PB-DMMarketing-06.mp3
Chapter 11
The Magic of Pricing
“Setting prices is part art and part science with maybe a little management magic thrown in for good measure.”
Chapter 12
Specialty Market Case Study: Artists And Their Prices
“There may be a price so high the customer won’t pay it, but patrons seldom buy a piece of art just because it’s cheap.”
Chapter 13
Two Ways To Compete Without Chopping Prices
“As long as we’re promoting quality and being fair about pricing, I don’t worry too much about our competitors.”
