DM Guide To Marketing - Episode 03
- Author
- Dave Donelson on Podiobooks.com
- Published
- Thu 07 Oct 2010
- Episode Link
- https://traffic.libsyn.com/secure/dmmarketing/PB-DMMarketing-03.mp3
Chapter 4
How Niche Is Your Market?
“Serving a special market successfully requires paying particular attention to customer communication.”
Chapter 5
Seven Ways To Wow Your Customers
“Surprises work really well when they come later, after the customer has started to forget the last time they did business with you.”
Chapter 6
Specialty Market Case Study: Selling To Off-Roaders
“The amount of time we spend with the customer is our competitive advantage.”
