The Dynamic Manager's Guide To Marketing: How To Create And Nurture Your Best Customers

Chapter 21 Speaking Up For Your Business “It’s good for business because the more information and knowledge you give your customers, the more they appreciate it.” Chapter 22 Tune Your …

Chapter 17 Social Media Marketing Three Ways: Facebook, Twitter, and LinkedIn “Your business can establish a two-way dialogue with customers that reinforces your marketing message.”

Chapter 18 Specialty Market Case Study: Automotive Aftermarket  “You can use tried-and-true marketing tactics like showing off your work to car owners at neighborhood cruise-ins but the …

Chapter 14 Specialty Market Case Study: Sportswear, Speedwear, and Other Profitable Threads “Making a profit in the rag trade isn’t automatic.” Chapter 15 Marketing in Cyberspace: Not …

Chapter 11 The Magic of Pricing “Setting prices is part art and part science with maybe a little management magic thrown in for good measure.” Chapter 12 Specialty Market Case Study: Art…

Chapter 10 Case Study: Schweser’s Little Stores On The Prairie “In today’s big-box world, the 125-year-old chain of women’s clothing stores has beaten the odds by staying true to its roo…

Chapter 7 First Impressions “Take a look around and try to see the place the way customers see it.” Chapter 8 Welcome All Newbies “Remember what it was like when you went onto the fi…

Chapter 4 How Niche Is Your Market? “Serving a special market successfully requires paying particular attention to customer communication.” Chapter 5 Seven Ways To Wow Your Customers “…

Chapter 3 Case Study: Conwin Carbonic Inflates An Industry “Conwin transformed itself from a product-driven industrial operation to a customer-driven marketing company.”