The vast and varied future of OOH

For our out-of-home (OOH) deep dive, we're taking a look beyond the exciting developments of 2022 to where this exciting discipline is headed next. What can brands expect to see over the next couple of years - and where should they be investing their time and money to stay ahead of the curve?

The Drum's senior tech reporter Chris Sutcliffe is joined by panellists Caspar Thykier, co-founder and CEO at Zappar, and Alex Caldwell, senior OOH specialist at Known, to discuss:

• What role is OOH playing in a brand's wider marketing strategy?
• Which verticals and sectors are - and aren't yet - making the most out of the OOH format?
• What new tech is underpinning OOH in 2022 - and how much more sophisticated will it get in the near future?
• OOH has some inherent strengths that no other marketing medium can emulate. What are some of its current weaknesses relative to other marketing mediums - and how close are we to fixing them?
• What are you most excited about when it comes to OOH in the next few years?

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