The power of sound: our audio deep dive

In line with our ongoing Audio Deep Dive on thedrum.com, this week we hear from three experts all about the marketing opportunities in audio content. Audiences spend a third of their total time with media with audio content, and the vast majority of growth of audio listenership is coming from mobile devices. That’s created a huge opportunity for brands to speak directly to consumers, on the platforms where they’re most engaged.

Chris Sutcliffe, senior reporter at The Drum, is joined by Gabriella Cox, Key Account Director, Acast; Ian Schofield, Head of Podcast Production, APS Group; and Marta Vercesi, Influence Account Manager, Disrupt, to discuss:

• What have been some of the ongoing trends around audiences’ audio consumption over the past few years?
• How are brands using audio in new and interesting ways, based on those habits?
• What are the best ways of monetising audio content, and how are brands deciding which to use? Sponsorships? Programmatic audio?
• What does the panel believe is the next frontier for audio content? Podcasts being turned into TV, audio dramas making a comeback etc.
• How does the panel expect audio will change over the next few years, and who will be the biggest drivers of it?

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