The new loyalty: What Gen Z really wants from brands
- Author
- The Drum
- Published
- Thu 24 Apr 2025
- Episode Link
- https://shows.acast.com/the-drum-network-podcast/episodes/the-new-loyalty
Analysts claim Gen Z is redefining loyalty. We delve into this, questioning if they're truly less loyal or simply loyal in a new way. Join our experts in brand loyalty, youth marketing, and social media as we unpack this crucial question for marketers seeking to connect with the next generation of consumers.
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