The modern reality of influencer marketing
- Author
- The Drum
- Published
- Thu 06 Aug 2020
- Episode Link
- https://shows.acast.com/the-drum-network-podcast/episodes/62e90c062f96270012cee074
Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers? All this and more in this episode.Visit thedrum.com to find out more about The Drum Network.
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