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Retail media 101

Author
The Drum
Published
Wed 25 Oct 2023
Episode Link
https://shows.acast.com/the-drum-network-podcast/episodes/retail-media-101

Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what’s coming next?


Hear how Jellyfish, VMLY&R Commerce and Indicia Worldwide are helping brands succeed with retail media. Our expert panel discusses measurement across channels, driving awareness beyond transactions, and creating seamless omni-channel experiences. Walk away with tips for partnering with agencies, investing in tech and taking an integrated approach.


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