Possibility, interaction and the unknown: the rebirth of live events
- Author
- The Drum
- Published
- Fri 27 May 2022
- Episode Link
- https://shows.acast.com/the-drum-network-podcast/episodes/62e90c062f96270012cee054
On this week's episode of The Drum Show we hear from a panel of experts about how live events are surging back to life in the wake of the pandemic.The panel discusses how to keep the best of what we learned from doing purely digital events; whether the term 'hybrid' was a buzzword that is already being retired; and how a brand can be a part of live events in a way that enhances the appeal of the overall campaign.
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