Olympics 2024: Live reaction from marketers, and the future of brand partnerships
- Author
- The Drum
- Published
- Thu 08 Aug 2024
- Episode Link
- https://shows.acast.com/the-drum-network-podcast/episodes/olympics-2024-live-reaction-from-marketers-and-the-future-of
Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketing. Get insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, and the ecosystem of partnerships and sponsorships.
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