Martech 101: back to basics

In this latest entry in our semi-regular 101 series, we are bring together experts in martech to survey what's happening in this corner of the industry and how the uninitiated can enter the space without being daunted by the sheer size of martech stacks.

Senior reporter for The Drum Chris Sutcliffe is joined by Laurie Miller, Head of Analytics and Data Science, PMG; Lee Allan, Global CTO, Indicia Worldwide; Guy Wieynk, Global CEO, AnalogFolk Group; and Dannii Robyn, Head of Conversion, Favoured, to discuss:

• As consumers expect more personalised experiences, where should agencies prioritise building out their tech stacks?
• We've increasingly hearing about the need for an omnichannel approach. What does that mean for agencies - particularly those with specialisms of smaller sizes?
• Ultimately whose responsibility within the company is it to keep an eye for developments in martech?
• What predictions do our guests have for martech in 2023?

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