1. EachPod

Is marketing's approach to women shifting?

Author
The Drum
Published
Thu 10 Aug 2023
Episode Link
https://shows.acast.com/the-drum-network-podcast/episodes/is-marketings-approach-to-women-shifting

Still now, women in the marketing industry are all too often given cause to notice campaigns and messaging that they find misguided or damaging - not least in certain spaces that may have traditionally been behind the space, like sports and technology.


In this episode, we hear from Charlie Li, strategy director, TRO; Debbie Gacutan-Jardim De Oliveira, social media and community manager, Brew Digital; and Emily Winterbourne, managing director at Impero, to explore if and how marketing's approach to women is shifting, and which gaps still need closing.


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