How science-informed design is redefining sensory branding
- Author
- The Drum
- Published
- Thu 03 Apr 2025
- Episode Link
- https://shows.acast.com/the-drum-network-podcast/episodes/how-science-informed-design-is-redefining-sensory-branding
We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to unpick how scientific thinking about all five senses is pushing forward experience design. For more on sensory branding's cutting edges, check out this story on The Drum.
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