How do the world's best creatives get to the top of the tree?

Last month, The Drum released our World Creative Rankings, a definitive list of world's most-awarded agencies, creatives and campaigns from 2024. But how does a creative climb the ranks of the many thousands of ad people around the world? We asked two people whose rankings increased the most from last year to this: LePub Milan's Cristiana Candido and FCB Chicago's Bruno Mazzotti.

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