Gucci and Gamers: marketing opportunities in gaming
- Author
- The Drum
- Published
- Thu 25 Feb 2021
- Episode Link
- https://shows.acast.com/the-drum-network-podcast/episodes/62e90c062f96270012cee06d
On this episode, we're joined by Waste's head of strategy Christian Perrins to discuss the opportunities for marketers around gaming. From Ford's partnership with Rocket League to high-end fashion brands debuting lines in Animal Crossing, there are growing opportunities for brands to reach this growing and lucrative audience.
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