Ensuring influencer marketing remains authentic
- Author
- The Drum
- Published
- Thu 01 Oct 2020
- Episode Link
- https://shows.acast.com/the-drum-network-podcast/episodes/62e90c062f96270012cee073
After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can deal with influencers to ensure their authenticity isn't diluted by dealing with brands, and the role agencies play in that relationship.
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