Behavioural science: the fusion of art and science in marketing

On this week's episode we discuss all things behavioural marketing. We're asking:What tools do marketers have to understand (and shape) attention, motivation and behavior?What are the cutting-edge techniques, approaches, and tools that help scientists and marketers understand how people think? What tools do you and your teams use, and what light do they shine on human behaviour?What are the key insights from your own work, or the industry, or the scientific community that can make (or are making) marketers' lives easer and their work better?What are the next frontiers in behavioural science, neuroscience, or related disciplines that smart marketers should be keeping an eye on?

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