A two-way street: what is the future of in-housing for agencies?
- Author
- The Drum
- Published
- Thu 27 May 2021
- Episode Link
- https://shows.acast.com/the-drum-network-podcast/episodes/62e90c062f96270012cee066
On this week's episode of The Drum Network podcast we hear about the challenges, opportunities and practicalities around in-housing. As clients look to agencies to be far more consultative and to develop a long-term understanding of their brands, what does that do to the relationship between agency and client?Are discussions around remuneration more difficult, and what are the key benefits of a hybrid relationship?
Hosted on Acast. See acast.com/privacy for more information.
