The Drum Podcast
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every 11 days
- Average duration
- 37 minutes
- Episodes
- 120
- Years Active
- 2020 - 2025
Toby Southgate, global CEO of We Are Social
As he hits six months into one of the biggest jobs in social media marketing, Toby Southgate of We Are Social sits down with The Drum to talk social's biggest year ever, the evolution of agency owner…
00:43:23 |
Thu 04 Sep 2025
How employers are still failing parents
A recent report from Matri found that 1/4 of new mothers either never come back to work or leave work within a year of returning. Worse, the vast majority cite "unsupportive work environments" and "i…
00:38:34 |
Thu 28 Aug 2025
Mark Ritson, The Drum's newest columnist
The Drum's opinion editor John McCarthy has recently signed up the biggest name in the biz to a regular column. Here you can listen to their first pitch meeting.
Hosted on Acast. See acast.com/privac…
00:36:33 |
Thu 21 Aug 2025
Are marketers truly ready for 'personalization at scale'?
It can seem in 2025 like everyone in the ad ecosystem is chasing after the same Holy Grail: fast, rapidly delivered, personalized content at whatever scale they fancy. With the help of (yes) AI, it s…
00:37:28 |
Thu 31 Jul 2025
Is vibe the new value?
Marketing is getting moodier - and that’s a good thing. We’re diving into how brands are connecting through emotion, instinct, and shared energy, not just data. Think storytelling, authenticity, and …
00:39:59 |
Thu 24 Jul 2025
3 marketers tackling the continued barriers to creative access
We sit down with 3 marketers behind programs tackling marketing's dark secret: that it remains one of the most elitist and unequal industries.
Hosted on Acast. See acast.com/privacy for more informat…
00:43:35 |
Thu 10 Jul 2025
The secrets of guerrilla marketing
3 experts from the worlds of guerrilla activations, social and experiential marketing open the secret cookbook for under-the-radar marketing success.
Hosted on Acast. See acast.com/privacy for more i…
00:40:53 |
Thu 03 Jul 2025
Cannes Lions 2025 wrapped: The agency view
We're joined by two agency founders, fresh off a week on the Croisette of Cannes Lions. Is it still worth the rising costs for agencies to attend?
Hosted on Acast. See acast.com/privacy for more info…
00:39:49 |
Thu 26 Jun 2025
Cannes Lions: How has it changed? (Live from Cannes)
In a special episode fronted by The Drum's global editor Cameron Clarke, two of our leading opinion columnists dissect the news out of this year's Cannes Lions festival, and ponder how the event is e…
00:19:47 |
Thu 19 Jun 2025
Hinge CMO (and now president) on how gen Z is dating, sub growth, and bringing marketing to the center of the boardroom
CMO at dating app Hinge, took on an extra title earlier this year: President. Live from the inaugural SXSW festival in London, Jantos talks putting marketing at the center of the boardroom, a troubli…
00:34:30 |
Thu 05 Jun 2025
David Sable, ad club of NY 'industry legend' honoree: Advertising's golden age is right now
David Sable spent decades in global roles at the likes of Y&R and Wunderman. Now vice chair at Stagwell, he's been honored as this year's Industry Legend by the Advertising Club of New York. He tells…
00:51:37 |
Thu 29 May 2025
Is UK media still too London-centric?
A recent report out of GroupM went deep into the shifting tides of UK identities. It found vast differences between regions, including a "significant divide" between the London and the UK. With media…
00:42:55 |
Thu 15 May 2025
Are marketers sleeping on the petfluencer opportunity?
Recent research out of the University of Strathclyde found that petfluencers outperform their human counterparts - even in non-pet related categories, and for a far lower price. We speak to the lead …
00:43:29 |
Thu 08 May 2025
Are we getting closer to standardized sustainability reporting?
Reforming voices in the ad industry have made a lot of progress in recent years - better understanding of advertising's impact on the environment, better tools to measure that impact, and plenty of n…
00:41:41 |
Thu 01 May 2025
The new loyalty: What Gen Z really wants from brands
Analysts claim Gen Z is redefining loyalty. We delve into this, questioning if they're truly less loyal or simply loyal in a new way. Join our experts in brand loyalty, youth marketing, and social me…
00:33:31 |
Thu 24 Apr 2025
What keeps CMOs up at night?
Following major research by Team Lewis last year into the things that really bother CMOs (and what they can do about them), two senior brand-side marketers and Team Lewis' own Yvonne van Bokhoven tel…
00:37:06 |
Thu 17 Apr 2025
Bonus ep: The culture wars come for media buying
Live from a late night saloon bar at the recent WFA Global Marketer Week, The Drum's editor Cameron Clarke chatted with Ebiquity's Ruben Schreurs and veteran mediaman Nick Manning. The topic: how Elo…
00:42:08 |
Tue 15 Apr 2025
The attention revolution w/ Karen Nelson-Field & Mike Follett
There's no-one who's been more instrumental in making the ad industries take attention seriously than Dr Karen Nelson-Field, founder of Amplified Intelligence and author of The Attention Economy, and…
00:46:10 |
Thu 10 Apr 2025
How science-informed design is redefining sensory branding
We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to unpick how scientific thinking about all five sens…
00:31:47 |
Thu 03 Apr 2025
Are adland's borders shifting again?
The ad business has long faced accusations of geocentrism, with heavy focuses in London, New York and Tokyo. That has long been shifting, with those evolving dynamics amplified by the universal-ampli…
00:35:48 |
Thu 27 Mar 2025
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