274 | Simon Lockett, Adidas Global Category Director: Ultraboost
- Author
- Believe in the Run
- Published
- Mon 08 Jul 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/believe-in-the-run/episodes/274--Simon-Lockett--Adidas-Global-Category-Director-Ultraboost-e2lmvs7
The Adidas Ultraboost is a legend, and legends never die. The newest edition is coming soon, and Thomas and Robbe talk with Simon Lockett about the newest updates, what it's like to manage such an important model, and how to market a shoe to different regions of the world.
