Why the Cold Play incident created $100M in economic value
- Author
- Dr Boyce Watkins
- Published
- Fri 01 Aug 2025
- Episode Link
- https://podcasters.spotify.com/pod/show/smart-black-people/episodes/Why-the-Cold-Play-incident-created-100M-in-economic-value-e364q3m
The company Astronomer was able to take a viral Cold Play Kiss Cam incident and turn it into millions in economic value.
