Master Key #4 Setting Meaningful Goals and Your Big Why

Welcome back to The Double Duty Agent Podcast! This is the fourth installment of our 5 Master Keys to Unlock Success mini-series, and today we’re diving into one of the most powerful drivers of success: Your Why. Host Carla Higgins will take you on a journey to discover how setting a meaningful, personal, and deeply impactful ‘why’ can transform your business and your life.

You’ll learn how to identify a powerful ‘why’ that keeps you motivated, set SMART goals that align with that ‘why,’ and overcome common fears like failure, self-doubt, and perfectionism. Carla also shares research-backed tips on how writing down your goals makes you 42% more likely to achieve them and explores key concepts from Gary Keller’s The One Thing, including ‘Goal Setting to the Now.’

Key Takeaways

• The Power of Your Why: Your ‘why’ is the emotional driver behind everything you do. A deeply personal ‘why’ gives you a reason to push through tough times and take action, even when resistance shows up.
• Finding Your Deep Why: Use thought-provoking questions like ‘What truly matters to me?’ and ‘What kind of legacy do I want to leave?’ to dig deeper into what really motivates you.
• Setting Aligned Goals: Once you’ve found your ‘why,’ set SMART goals that reflect it. These goals should be Specific, Measurable, Actionable, Realistic, and Time-bound, ensuring that each goal has a clear action plan tied to your overall purpose.
• The Power of Writing Down Goals: Studies show that writing down your goals makes you 42% more likely to achieve them. Revisiting these goals regularly keeps you connected to your why and helps you stay on track.
• Overcoming Fears Around Goal Setting: Fear of failure, perfectionism, and self-doubt often hold agents back from setting big goals. Carla discusses how to recraft these fears into empowering beliefs that move you toward your goals.
• Goal Setting to the Now: Explore Gary Keller’s concept of ‘Goal Setting to the Now,’ which involves reverse-engineering your long-term goals into daily, actionable steps that keep you aligned with your overall vision.
• Staying Connected to Your Why: Techniques like creating a vision board, daily ‘why’ check-ins, affirmations, and accountability partnerships can help you stay connected to your ‘why’ every day.

Action Items for Listeners

1. Download the Free Workbook: Carla has created a workbook to help you identify your ‘why’ and set goals that align with it. Go to https://doubledutypodcast.com to download. 
2. Complete the Workbook: Use the workbook to define your ‘why,’ write down your SMART goals, and create a plan to stay connected to your purpose every day.
3. Reconnect Daily: Incorporate practices like a vision board, affirmations, and regular check-ins with your goals to keep your ‘why’ top of mind.

Next Episode Teaser

In the next and final episode of our mini-series, we’ll cover Accountability. Learn how to create systems to hold yourself accountable and surround yourself with support to ensure you stay on track to achieve your goals. This episode is going to be packed with actionable tips to help you unlock your full potential.

Resources Mentioned

• The One Thing by Gary Keller
• Goal-Setting Workbook Download

Connect with Carla

• Subscribe: Make sure you’re subscribed so you never miss an episode!
• Website: Double Duty Agent

Thank You for Listening!

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