Episode 2: Stop Chasing Leads: Use Community to Grow Your Real Estate Business

This podcast is for the real estate agents building their dream life and business on their terms - especially if you're working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, host Carla Higgins follows up on her conversation with James Shaw by diving deep into a game-changing topic: community-based lead generation.

You’ll learn:

• Why building community is more effective (and more aligned) than chasing leads
• How Carla’s own senior services networking group became her #1 referral source
• Where you're already part of a community—and how to show up as the agent people remember
• Three simple and powerful ways to create your own community around your passions, values, or leadership

If you’re a dual-career agent who wants your business to feel authentic, sustainable, and joyful - this episode is your blueprint.

This isn’t just content. This is coaching. Let’s go.

QUOTABLE MOMENT

"You don’t have to chase strangers. You can cultivate the community you’re already a part of. That’s how you build a business that fits into your life. That’s Double Duty by Design."

COACHING REFLECTION QUESTION

Where are you already showing up, but not showing up as the real estate agent you are?
What’s one small, aligned action you can take today to shift that?

RECOMMENDED EPISODES

•  S2E1: James Shaw on Consistency, Community, and Influence
•  Coach’s Corner #2: The Magic Question – September 2024
•  S1E8: Dennis O’Brien on Building a Business Through Service – June 2024

 LINKS + RESOURCES

• Sign up for the Double Duty Newsletter at: DoubleDutyPodcast.com
• Try Meetup.com to explore shared-interest communities near you
• Submit your coaching challenge or question for a future episode at DoubleDutyPodcast.com

If this episode resonated with you, would you take a moment to leave a 5-star review? It helps more agents find this space - and it lets Carla know she’s on the right track.

We are building a real community here. Share this episode with one other agent who needs it. That’s how we grow - together.

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