Coach’s Corner: Your 2025 Real Estate Roadmap: Goal Setting for Double Duty Agents

Welcome back to Coach’s Corner! In this episode, Carla Higgins walks us through the essential process of setting meaningful, actionable goals for the new year. Using the analogy of a road trip, Carla explains how we can plan our route to success by knowing exactly where we’re starting, determining our destination, and mapping out a clear route with the right strategies. Tune in to learn how to approach your 2025 goals with clarity, purpose, and a step-by-step plan to make this year your best yet!

Key Topics Covered

1. Starting Point – Knowing Where You Are Right Now

• Before setting any goals, it's essential to assess where you are in your business. Carla shares key questions to ask yourself:
  • How many contacts are in your database?
  • What’s the quality of the information in your CRM?
  • What does your current pipeline look like?
• Understanding these metrics helps create a clear, honest starting point for your journey.

2. Setting Your Destination – Where Do You Want to Go?

• Setting goals is like choosing a destination for a road trip – you need a specific endpoint to navigate toward.
• Carla highlights the information you need to set a meaningful destination:
  • Your 5-year vision and long-term goals.
  • Your personal and business budget requirements.
  • Key market data like average home sale prices, commission rates, and expenses.
  • Available time for real estate activities.
• She emphasizes the importance of having a “Big Why” to stay motivated when challenges arise.

3. Planning the Route – Choosing Lead Generation Strategies

• With your destination in mind, it’s time to plan your route. Carla explains how to select lead generation strategies that align with your goals.
• Using the GPS framework from The ONE Thing by Gary Keller and Jay Papasan (Goal, Priority, Strategy), she shows how to prioritize lead generation activities that will get you closer to your goal.
• Carla shares practical advice on choosing 1-3 lead generation strategies to avoid overwhelm, especially for dual-career agents.

4. Turn-by-Turn Directions – Using the 4-1-1 to Stay on Track

• Carla introduces the 4-1-1 tool, a framework that breaks down your annual goals into monthly and weekly actions.
• This tool acts like a “turn-by-turn” navigation system, providing clear daily actions to ensure you make steady progress toward your goals.
• With a GPS and 4-1-1 in place, you’ll always know what you need to do each day to stay on track.

5. Invitation to the 2025 Goal Setting Workshop

• To dive deeper into goal setting and create a personalized 2025 plan, Carla invites listeners to join her upcoming workshop:
  • Date: Saturday, November 23, 2024
  • Time: 10:00 AM - 12:30 PM Eastern
  • Cost: $29
• Attendees will leave with clearly defined SMART goals, a GPS framework, and a 4-1-1 plan to guide them throughout the year.

You can register for the Workshop at https://doubledutypodcast.com

Key Takeaways

• Setting meaningful goals starts with knowing where you are and choosing a specific, motivating destination.
• A structured approach, like the GPS and 4-1-1, helps break down long-term goals into daily, manageable actions.
• Your “Big Why” is crucial to keep you motivated and resilient when challenges arise.

Resources Mentioned

• The ONE Thing by Gary Keller and Jay Papasan
• 2025 Goal Setting Workshop – Join Carla for a hands-on workshop to build your custom 2025 action plan. R

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