Coach’s Corner – Overcoming Call Reluctance

In this episode of Coach’s Corner, Coach Carla dives into a common challenge faced by many real estate agents: call reluctance, specifically when reaching out to your sphere of influence—those people who already know, like, and trust you. Whether you're a new agent or have been in the business for years, the fear of rejection can hold you back from making those crucial connections.

Carla discusses the fear of rejection and the stories that our ego creates to keep us from feeling discomfort. These stories often prevent us from making calls, as we imagine worst-case scenarios that rarely, if ever, come true. This episode helps reframe what rejection really is and explains why a ‘no’ today is not personal or final—it’s simply a ‘not right now.’

Key Topics Covered:

• Understanding Call Reluctance: Why agents feel hesitant to call their sphere and how the fear of rejection manifests.
• What Rejection Really Is: Breaking down the myth that a ‘no’ means personal rejection.
• The Stories Your Ego Creates: How the ego uses fear-based thoughts to keep you in your comfort zone and avoid potential rejection.
• Redefining Rejection: Why someone not being ready to buy or sell a home isn’t a reflection of your worth as a person or agent.
• Shifting Mindset: How to move from a sales-driven mindset to a relationship-driven approach to calls.
• A Practical Strategy to Overcome Reluctance: Approaching each call with curiosity and a service mindset to provide value and strengthen relationships.
• The Magic Question: How to use the question “Who do you know that might need help with real estate?” to take pressure off the conversation and activate your contact’s memory for potential referrals.

Self-Reflection Questions to Overcome Fear:

1. What story am I telling myself about this call?
2. What’s the worst that could happen if they say no?
3. Is it possible I’m taking this too personally?
4. Have I ever had a positive experience when calling my sphere?
5. What am I really afraid of, and is it based in reality?

By asking these questions, you’ll uncover that much of the fear around making calls is based on stories, not facts. The more you challenge those stories, the more your fear begins to lose its power.

Action Step:
If you’ve been struggling with call reluctance, Carla challenges you to take action. Start with just one call today—focus on curiosity and building relationships rather than trying to make a sale. The more you practice, the easier it will become.

Listen & Subscribe:

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If you found today’s episode helpful, share it with another agent who might be struggling with the same challenges. Let’s keep building and growing our Double Duty businesses together!

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